Alt rock/power pop band Ok Go’s founding members Damian Kulash (lead vocals, guitar) and Tim Nordwind (bass) met at the tender age of 11 when they both attended the same art camp in Michigan. They formed Ok Go in 1998 while living in Chicago with other founding members, Andy Duncan (guitar, keyboards) and Dan Konopka (drums). Ok Go’s first big exposure came when they served as the house band for popular public radio programme This American Life’s fifth anniversary live tour, hosted by Ira Glass. After this exposure they released their debut album Ok Go in 2002 and charted on the US Billboard Heatseekers Chart. The first single “Get Over It” debuted at No.21 in the UK giving the band the chance to perform on the long running British music show Top of the Pops.
But it was their second album Oh No (2005) that would prove the breakthrough, due in small part, to Ok Go’s famous self-produced videos, released on YouTube. The first video “A Million Ways” shows the band, dressed in their trademark accountant-at-the-pub style clothes doing a synchronised dance routine on a brick patio with Nordwind lip syncing to Kulashes vocals. The video proved not only a hugely popular success with YouTube viewers but was linked to and sent via email to people around the world making it the perfect viral marketing tool. The success was so impressive that the band followed it up with a video for their third single “Here It Goes Again”. This time it showed the intrepid and physically adept band doing another synchronised dance routine on eight treadmills, again with Nordwind lip-syncing. The video debuted on YouTube in July 2006 and to date as been viewed more than 21 million times. Ok Go performed “Here It Goes Again” complete with dance for the MTV Music Awards in 2006, and in 2007 the video won the Grammy for Best Short Form Music Video.